Social media ROI : managing and measuring social media efforts in your organization /

"Blanchard is demanding. He won't allow you to flip through this book, nod your head, and leave. If you're in, you're going to have to invest to get your rewards." --Chris Brogan, president of Human Business Works "Social media isn't inexpensive; it's dif...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Blanchard, Olivier (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Indianapolis, Ind. : Que, 2011
Schlagworte:

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