Inbound marketing : get found using Google, social media and blogs /
Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam prot...
Сохранить в:
Главные авторы: | Halligan, Brian, 1967- (Автор), Shah, Dharmesh, 1967- (Автор) |
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Формат: | |
Язык: | English |
Опубликовано: |
Hoboken, N. J :
Wiley,
2010
|
Серии: | The new rules of social media
|
Предметы: |
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