Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships /

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions deman...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Gillin, Paul (Awdur), Schwartzman, Eric (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Hoboken : Wiley, 2011
Pynciau:

ΚΔΒΚ: Δανειστική συλλογή - Αναγνωστήριο

Manylion daliadau o ΚΔΒΚ: Δανειστική συλλογή - Αναγνωστήριο
Rhif Galw: 658 GIL
Copi Unknown Ar gael  Gwneud Cais