Gillin, P., & Schwartzman, E. (2011). Social marketing to the business customer: Listen to your B2B market, generate major account leads, and build client relationships. Hoboken: Wiley.
Παραπομπή Chicago StyleGillin, Paul, και Eric Schwartzman. Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships. Hoboken: Wiley, 2011.
Παραπομπή MLAGillin, Paul, και Eric Schwartzman. Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships. Hoboken: Wiley, 2011.
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