Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships /
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions deman...
保存先:
| 主要な著者: | , |
|---|---|
| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
Hoboken :
Wiley,
2011
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| 主題: |
ΚΔΒΚ: Δανειστική συλλογή - Αναγνωστήριο
| 請求記号: |
658 GIL |
|---|---|
| 所蔵 Unknown | 利用可 予約する |