The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses /

Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that's being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it's too la...

Mô tả đầy đủ

Đã lưu trong:
Chi tiết về thư mục
Tác giả chính: Ries, Eric, 1978- (Tác giả)
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: London ; New York : Portfolio Penguin, c2011
Những chủ đề:
Miêu tả
Tóm tắt:Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that's being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it's too late.THE INTERNATIONAL BESTSELLING SENSATION Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean
Mô tả vật lý:320 p. ; 24 cm.
Thư mục:Περιέχει ευρετήριο.
số ISBN:978-0-670-92160-7