Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business /

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• Trust agents : using the web to build influence, improve reputation, and earn trust /
  door: Brogan, Chris, et al.
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• The Facebook era : tapping online social networks to market, sell, and innovate /
  door: Shih, Clara Chung-wai
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• The thank you economy /
  door: Vaynerchuk, Gary
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