Kerpen, D. (2011). Likeable social media: How to delight your customers, create an irresistible brand, and be generally amazing on facebook and other social networks. New York: McGraw-Hill.

Kerpen, Dave. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing On Facebook and Other Social Networks. New York: McGraw-Hill, 2011.

Kerpen, Dave. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing On Facebook and Other Social Networks. New York: McGraw-Hill, 2011.